成功的商业网站应该有的必要的内容

I've focused in the past on some individual sections of your website that you should consider implementing. What I'm going to do now is give a brief overview of a number of pages and sections that are common in websites.

在过去的一段时间里，我一直对网站制作的每个单独的部分进行研究，以保证该网站能够成功运行。现在，我将对网站中经常出现的一些页面和片断给出一个大致的意见。

Home Page

首页

This page should have a short descriptive paragraph or two, along with some sort of bulleted list that a website visitor can look at and very quickly get an idea of what the site is about. This could also be called Main or Welcome, among other things.

首页上应该包含一段或两端简短的描述，并且最好用有序列表把重点部分罗列出来。这样可以帮助用户在很短的时间内就对你的网站主旨有一个大致的了解。因此，我们也可以把首页称为主页或欢迎页。

About Us

关于我们

This page gives an overview about the company. If the staff is fairly small, staff information can be included on this page as well. In the case of one staff member, this page may be called About Me. It may also be known as About the Company, Company History or simply History.

这一页将向客户介绍公司的大致情况。如果员工相对较少，那么员工信息也可以写进这个页面内。举个例子来说，如果只有一个员工，那么可以把这个页面的名称称为“关于我”。其中的内容可以包括“关于公司”、“公司历史”、“简单介绍”。

Projects

经营项目

This is a page to list past work you and your company has done. It can be anything from a simple list to detailed descriptions of each project. This can also be called Portfolio.

这一页可以罗列你过去已经完成的项目。可以使用列表的形式罗列所有项目，也可以细节的描述每个项目。这也可以成为“公司项目包”。

Staff

员工简介

If you have a decent sized staff, you can split off the information on them from the About Us page and give them their own section. This can be anything from a simple list to a separate page on each staff member. This is also often used if an organization has a Board of Directors.

如果你的员工团队已经形成规模，你可以把这部分信息单独从“关于我们”这个栏目中分离出来，作为一个单独的部分。同样也可以是列表的形式或单独介绍的形式。如果组织中包含很多的主管，通常会编辑这个页面。

Links

链接

A links page is pretty common. However, you should be careful about this page. In most cases, it should be very different from a personal links page. This may also be a called Partners.

链接页面也是经常出现的页面。然而，你应该要慎重考虑这个页面。在大多数情况下，它和个人主页上的“有情链接”是截然不同的。这个页面也可以称为“合作方链接”，记住，千万不要误为竞争对手作宣传了哦！

Contact

联系资料

This is where your email (or a form) will be, along with your phone numbers, mailing address, etc.

这张页面可以介绍你的E-mail、电话号码、联系地址等。

Location

在线地址

If you want a separate place to give actual directions, along with a map, this is a great place to put it. You can also put links to online map websites, often directly to directions to your location. This can also simply be called Map or Directions.

你可以专门开设一个有关介绍公司具体地址的页面，可以在上面放上公司地图。或者可以连接到专门提供在线地图的网站，然后在上面介绍你的公司地址。我们可以把它简单地称为“公司地图”或“公司导航”。

News

新闻

This is just a page for the latest info on either your business, your website, or possibly both. This can also be archived copies of a newsletter that you mail out. More and more often, blogs are taking the place of a more formal news section.

这张页面用于介绍公司的商务信息、网站信息。你可以使用邮寄的方式对这方面内容进行宣传；现今，越来越多的人愿意使用博客来进行新闻的宣传。

FAQ

FAQ[常见问题解答]

Just like it says, this is Frequently Asked Questions about your business and website. At the beginning, this should be populated with what you think the most frequently asked questions are. But as time goes on, you can update it with questions you really do get often.

顾名思义，这个板块是专门用于回答商业事务或网站上的相关问题的。一开始，你可以罗列一些询问率非常高的问题，然后，不断地对这部分问题进行更新，并加入一些新的问题。

Gallery

陈列室

This can be anything from images of your physical location to pictures of your product. Also commonly known as Photos or Pictures.

你可以在这个板块上放上一些产品图片。当访问者点击该图片时，它会自动跳转到有关这个产品的所有图片库。这个与我们通常所说的照片和图片陈列室板块大体相仿。

Virtual Tour

导航资料库

If a simple gallery isn't enough, a virtual tour can give your website visitors the feeling of actually walking around in your physical location. This can be as simple as pictures, or make use of more complicated Virtual Tour technology, where you can actually stand in one location and look around.

如果简单的“陈列室”板块已经不能够满足你的需要，那么需要专门做一个“导航资料室”，访问者可以在里面了解所有的分站点，查阅相对详细的资料，以更好地感受你的网站。里面可以是简单的图片，也可以使用一些相对复杂点的浏览技术；在其中，访问者可以链接到网站中所有的地方。

Calendar

日历

Although not all businesses warrant a calendar, many do. This can be anything from an actual grid-like calendar to a simple listing of events. It's also called Upcoming Events.

尽管并不是所有的商业网站都采取安放日历的做法，但是，很多网站都是这么做的。你可以防置一个格式日历，并在上面的某个日子上列出当天所发生的重要事件或准备要做的事件。我们也可以称之为“预知事件”。

Press

知名度

If you or your business have been featured in any publications or on other websites, your own website is a good place to show that off. Have clippings of articles and links to online articles here. This section can also be known as Media.

如果有其它的公共出版物或网站正在介绍你或你的商行，那么你应该节选其中的文章片断，并放置一个能链接到该文章的链接，以宣传自己的知名度。这种情况和媒体类似。

These are just some of the more common website sections for you to consider. Each website will likely have other sections that are specific to that company, or at least to that industry. Remember, the sky's the limit.

上述部分都是一般的商业网站应该具备的部分，具体情况视公司、产业的不同而不同。请记住，“天空无限大，机会无限多”！